A series of 6 brochures designed for Columbia University Age Smart Employer initiative. 

The brochures focussed on different industries and needed to be built so the information was provided quickly and easily to business owners in New York. Each brochure conveyed the look of a local street but had an emphasis on the industry piece in question.

Each brochure had easily identifiable 10 points and an infographic on the center fold so the information was easy to navigate and find in a hurry.

The front of the booklets had a folder pocket to allow for the storage of updated information or specific documents for that business.